The need for information and entertainment exists not only in actual transportation vehicles, but also in passenger areas such as waiting rooms, terminals, public areas, reception areas or near points of information or points of sale. These all represent excellent digital signage opportunities. The variety of channels and the messages conveyed become a significant part of the passengers’ overall travel experience and add value to their choice of transportation.
The ideal content solution involves a combination of various types of content, including general information such as practical details, matters of security, news, and weather forecasts on the one hand and commercial messages from you or your suppliers on the other.
Examples include:
· Security information
· Information about delays and rescheduling
· Practical information concerning facilities or activities
· Advertising and commercial information
· News and weather
· Entertainment and inspirational topics
Each screen or channel can be tailored to suit specific needs and allows you to target your message directly at a specific target group or perhaps change your message according to the time of day, the time of year etc.