Mermaid lands large-scale order from DSB S-trains

Mermaid has won an EU tender involving the supply of an infotainment system for the S-trains owned and run by DSB. The agreement is by far the largest digital signage agreement ever signed in Denmark, and involves hardware, software and services totalling DKK 45 million. Delivery to DSB’s S-train’s Infotainment system, STV (S-train TV) will take place over the course of two years and will serve the purpose of supplying S-train users with information, news and entertainment. Henrik Johnsen, Managing director at Mermaid, explains:

– Signing this significant agreement in the transportation industry is a great breakthrough for us. The agreement is a result of our venture into this particular business area and represents a strategic breakthrough, nationally as well as internationally. The demand for digital signage in the public domain is clearly increasing, and DSB’s decision to implement an infotainment system is a logical consequence of this trend. Mermaid has the experience and size to carry out this assignment, and we look forward to getting started.

Targeted TV in the S-trains
Mermaid expects to initiate installation at the end of 2009 and finish over the course of 2010. Subsequently, commuters and other S-train users will be able to experience targeted TV on screens in each train carriage, for example news, entertainment and traffic information. The content will be financed by geographically targeted information and advertisements.

For further questions please contact:

Managing director    
Henrik Johnsen      
mermaid technology a/s   
Tel.: +45 44 52 92 00                       
E-mail: hj@mermaid.dk