FIRST DIGITAL SIGNAGE BUS-PROJECT IN NORWAY

Mermaid’s first digital signage project within the bus sector, outside of Denmark, is now a reality. During the first quarter of 2012 SAS Flybussen will renew the digital signage solution used in their buses going between Oslo Airport and Oslo city center.

Within recent years, Mermaid has become a key supplier of digital signage within the Danish transport sector. Several of the most prominent public transport companies signed new agreements in 2011. The companies include Arriva, Citytraffik, Nettbuss and Midttraffik.

The agreement with SAS Flybussen manifests Mermaid’s strong focus on this particular market segment. Thus, it is Mermaid’s ambition to gain a similar position  in Norway, Sweden and other selected markets,  as the one in Denmark.
 
The agreement with SAS Flybussen is valid from the 1st of Feburary 2012, and concerns all buses going betweeen Oslo Airport and Oslo city center. This new network of digital information screens consist of 28 screens. The screens will be used, by SAS Flybussen, for communicating news, commercials and relevant travel information.

Mermaid provides the underlying hardware and software. The agreement signed defines Mermaid as the integrator and operator of the platform.