Business in Sweden

Mermaid sets up business in Sweden
Mermaid sets up business in Sweden through the acquisition of the Swedish digital signage company Media Solutions AB.

While many other industries and the media - especially in the field of advertising - are seeking to safeguard themselves these days, Mermaid is otherwise offensive, as we have reached a final agreement on the acquisition of all shares in "Nordic Media Solutions AB" as of 1 January 2009. By establishing itself on the Swedish market, Mermaid seriously substantiates its position as leader in the growing Scandinavian market for digital signage. Managing Director at Mermaid, Henrik Johnsen explains:
"Digital signage is a medium that is emerging rapidly despite the financial crisis. Therefore, it is important to be proactive in the digital signage market. Last year we proceeded with our plans in Norway, and now we are turning our attention towards Sweden. Media Solutions is a pioneering company within digital signage in Sweden, and the acquisition is in line with our overall strategy for Scandinavia. The company's profile corresponds with the image we wish to convey and the company has several attractive clients with great international potential in its portfolio."

Media Solutions will have enhanced spot production
Currently Media Solutions has agreements with Burger King, Peak Performance, Skandia Maklarna (best Real Estate-chain of the year in Sweden in 2008) and many more. The company currently manages more than 800 screens, and is a total supplier of digital signage, but with relatively little content production. As a result, content production will be a major focus area for Mermaid, enabling the company to draw upon its considerable skills and experience within content creation for the digital signage industry. In practice Mermaid will maintain all Media Solutions' activities, including the company's offices in Stockholm and Västerås.