consulting

Strategy, consumer psychology and entertainment
A very important part of our digital signage solution is represented by the consulting we offer in the fields of customer flow and screen placement. Our consulting is based on several years' experience, during which we have supplied a broad spectrum of customers and sectors with both small and large instore solutions. The ideal screen placement does of course depend on the interior design of each individual shop.

We know from experience what works in the retail ­industry, and are pleased to be able to share this knowledge with our clients. It is our experience that screens in retail shops need to be designed and placed in such a way that products are promoted in the imme­diate surroundings of electronic campaigns, maybe in the form of a shelf directly placed on the display. This often generates impulse buying and allows for channel­ sales to the shop's suppliers. The display is used to tempt customers at the point where the ­purchase decision is made.

Member of POPAI
Mermaid is an active member of the branch organisation POPAI, ensuring us access to important effect measurements and other POS information - know­ledge we like to share with our customers.